Reuters Sports: IOC eyes healthy profits from Beijing Games

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ATHENS (Reuters) - From its dangerously empty coffers in the late 1970s to the multi-billion-dollar revenues from the Beijing 2008 Games, the International Olympic Committee (IOC) has managed a remarkable commercial transformation of its prime product, the Olympic Games. http://feeds.reuters.com/~a/reuters/sportsNews?i=UiqP6t</img> (http://feeds.reuters.com/~a/reuters/sportsNews?a=UiqP6t)
http://feeds.reuters.com/~f/reuters/sportsNews?i=UQ8ObH</img> (http://feeds.reuters.com/~f/reuters/sportsNews?a=UQ8ObH) http://feeds.reuters.com/~f/reuters/sportsNews?i=cNM8qh</img> (http://feeds.reuters.com/~f/reuters/sportsNews?a=cNM8qh) http://feeds.reuters.com/~f/reuters/sportsNews?i=NkMAoh</img> (http://feeds.reuters.com/~f/reuters/sportsNews?a=NkMAoh)
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