The AlwaysOn OnHollywood 100 winners have been announced, and what do you know - Fluid Entertainment has been named as the technology innovator in digital entertainment. Sounds pretty fancy, eh? The award, it seems, goes to those emerging technology companies but either way it sounds good - especially being that they make games for children.

Check out the full release below.

Fluid Entertainment Named AlwaysOn OnHollywood 100 Winner

Children’s Online Games Developer Selected as Technology Innovator in Digital Entertainment

San Francisco, Calif., (April 14, 2009) –Fluid Entertainment announced today that it has been selected to the 2009 OnHollywood 100 List. The OnHollywood 100 Award is given to private, emerging technology companies in the digital media and entertainment industries. Fluid Entertainment was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

Fluid Entertainment is an independent kid’s online games developer, with decades of experience in creating engaging children’s entertainment properties. Fluid’s mission, “Play with Purpose,” is strengthened by their commitment to create interactive entertainment for children that engages, entertains, teaches and encourages them to leave the world a better place. This commitment is evident in Fluid’s latest creation, Emerald Island, an original children’s MMO (Massively Multiplayer Online) that promotes environmental awareness and activism, within a vibrant, imaginative virtual world. Emerald Island welcomes kids into a green-themed world with the challenge to “Help Save Emerald Island!” from environmental destruction. This title was designed to promote self-expression, exploration and community participation, while introducing meaningful subjects to children, and offering the chance to make a difference within the real world in a fun, engaging online community.

“Fluid Entertainment is thrilled to be recognized by AlwaysOn for its innovation and creative leadership within the kids MMO space,” said Greg Jones, Founder and CEO of Fluid Entertainment. “It is an honor to be included in this phenomenal list of rising star companies in digital entertainment.”

Fluid Entertainment and the other OnHollywood 100 winners will be recognized at the OnHollywood, April 27th-29th at The Sofitel Hotel in West Hollywood. OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, and mobile industries.

“This year’s OnHollywood 100 companies represent the future of entertainment and spotlight how technology and digital media have and will continue to deeply impact the entertainment industry as we know it,” said Tony Perkins, founder and CEO of AlwaysOn. “Despite the economic downturn, the pace of innovation continues to progress, making this year’s selection even more difficult. We are pleased to see what 2009 has in store for the entertainment industry and we are happy to reveal the 2009 OnHollywood 100.”

The OnHollywood 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnHollywood 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/31890
 
For more information, visit www.fluidentertainment.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network.  In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming.  No other media brand has dared to create such open interaction with its readers and event participants.

About Fluid Entertainment

Based in Mill Valley, California, Fluid Entertainment is an independent children’s interactive entertainment developer founded in 1998 by industry veteran Scott Mathews. With experience creating high profile licensed interactive products based on properties including Harry Potter™, Disney, the Powerpuff Girls, Pokémon and many others, Fluid Entertainment is currently developing an original MMO title for children, titled Emerald Island.